Russia Today is an English language station broadcast out of Russia. They do a lot of news on America politics and the American media. In this interview with writer Michael Wolff, he explains why the American news media is dying.
Wolff says in today's climate, in order for a news organization to thrive, it has to understand its audience, and give them what they want. This is the reason why FOX News has been so successful. They have figured out their demographic -- angry, uneducated, white men -- and tailored their news to them.
So that means lots of anti-Obama and anti-Black stories, lots of leggy, blonde "newsmodels" and lots of stories about the Tea Party, which is largely made up of angry, white people. Who cares if any of the news is accurate or objective? According to Wolff, FOX's main goal is to get ratings, so it can sell products.
He also points out that advertising rates on FOX are lower than CNN's, because the FOX demographic is supposed have less education, and therefore less buying power!
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